To begin, I sketched out a few different shapes for the logo based on some of the beer ones I had looked at previously.
Although some of these shapes were quite interesting and I could have developed them a bit further, I felt like they were a bit too ‘standard’ and corporate looking. I’m not very familiar with logos and typography so I decided to stick with what I know.
The only logos I know a lot about is metal logos. I created a few based on metal shapes – using symmetry and sharper shapes and lines. I also know that my client is a big fan of metal so I thought he’d prefer something a bit more unique and drawing on some of the metal imagery.
I looked at a few metal logos online of bands I like, and stumbled across American heavy metal band Manowar’s logo. I noticed that there were a lot of similarities between the two words and that I could take some of the symmetrical imagery in Manowar’s logo and apply it to Antiquity’s one.
I initially wanted to hand draw the logo, as most of my work is hand drawn and it’s what I feel more comfortable with. However, I really couldn’t get the hang of it. The sketches weren’t turning out how I wanted them because I don’t have any experience or skill of hand drawing lettering and typography yet.
So, I decided, that seeing as I can create vectors and use the pen tool, that in this case it would be best to create the logo as a vector image. In the long run, the company would need a vectorised logo anyway, so it made sense to do this.
The finished result is clean and even and I was actually surprised that it came out as well as it did.
I think that the font choice resembles the old fashioned beer labels – thus fitting in with the ideas of quality and tradition that the name ‘antiquity’ brings to mind. The inclusion of a slightly metal inspired symmetrical look brings something a bit different to the logo. The client was also really happy about the metal inspiration, as I thought they would be. I think that this logo will fit in well with my illustration style as it is both modern and traditional looking at the same time – not unlike my work.