My client gave me a few beer bottles with information on the side that he wanted for the labels. Beer label information is actually really varied for each different brewery depending on what information they think is important and for the target audience.
Craft breweries tend to assume the drinker is more knowledgeable about beer than say, your average Fosters or Carling drinker (sorry not sorry) they tend to include information that average drinkers might not be interested in knowing.
As well as having a look at the different information provided on the bottles, I also measured a few elements. The space for the best before stamp needs to be a certain width to ensure that there will be enough room for the stamp.
I picked the information that I thought my client would appreciate the most:
Description of flavour. Eg: “A full bodied stout with notes of malt and chocolate”
Ingredients: water, hops, sugar, yeast and barley
(Brewers provide only basic ingredients because their recipes are usually closely guarded)
Amount of liquid – in this case, the bottles I bought are 500ml ℮
Alcohol percentage. Eg: ALC 5.6% VOL
UK Units of Alcohol. Eg: 2.8 UK Units
Best Before date with space for stamp
Date of brewing and brewer’s (client’s) signature
International Bittering Unit. Eg: IBU: 29
The last two pieces of information are things I know that my client was really interested in having on his labels.
The date of brewing and the signature give the label a feel of quality and lets the consumer know that a lot of care has gone into making the beer.
IBU / International Bittering Units is the measurement of the bitterness of the beer.
“The first thing to understand is that the International Bitterness Unit, from a chemist’s and professional brewer’s perspective, is a simple measurement of the bitterness of a beer. Not the “hoppiness” and not even how bitter you, the drinker, might perceive the beer–just the levels of a class of bitter compounds found in the finished brew. It’s not the only method to measure a beer’s bitterness, but many brewers use it and now consumers are starting to demand that their beers have a specific IBU level.” (Popsci)
Chart of IBU and the styles of beer that usually have those IBU’s.