Colour Palettes

Based on my client’s suggestions for colours, I came up with a few colour palettes for the different labels.
Each beer style’s label will have its own colour scheme and of course slightly different imagery.
I decided I would stick to 3 colours, to keep things simple as I don’t use colour much so it is a little out of my comfort zone. I picked a dark colour, a lighter colour and a green to compliment the other two. The green colour is for the loose leaves and branches of the plants. I picked two different colours for the barley and hops so they would be indistinguishable from each other. I left the machinery white as a contrast which I think works well. The colours help to make the design less busy because now the different elements are distinguishable.

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Stout is a winter beer, is dark in colour and traditional labels reflect this. My client said dark browns and purples are picked for labels.

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Initially I was stuck between these browns, so I went for a shade in between them. The darker one was so dark that it almost blended in with the purple, and the lighter one was so bright it looked out of place.


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Lager is a summer beer, so the colours need to be fairly bright. My client told me that usually the label colours are orange and yellows.

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The first green colour I picked (bottom) blended in too much with the other colours so overall the colour scheme looked far too light. The dark green offers a contrast to the other two lighter, brighter colours.


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Pale ales are usually pale colours to reflect the colour of the beer. My client mentioned that the colours used on the labels are usually greens and yellows.

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I struggled a little with the colour scheme for this label. Initially the bright yellow I chose was a bit too bright and I felt it didn’t reflect the colour of the ale too well. I toned the yellow down with some more green which I think works better.

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