Label Composition

Using some stock images online, I had a play around with composition for the label. I wanted the logo in the centre to be clearly visible and to stand out. The space underneath the logo is where the beer style name would be. The images fit around the logo in order to frame it.


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Stray petal and leaves from the plants create a more natural feel and will make the information feel like a part of the imagery as well. Without the petals the composition looks a little too much like a frame and all of the imagery looks a bit too “heavy” in the middle.


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This is roughly how the information will look with the rest of the label. Most beer labels have the information on its side as it fits this kind of labels really well, doesn’t take up too much room and looks neat.


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I also tested out a slightly different compositions. I wondered how the design would look with the images contained within the label. It didn’t look too bad but it feels like a bit of a waste of the very small negative space I have to work with. Because the images have to fit inside the label, it meant that they had to go a lot smaller. This means I wouldn’t be able to have as much detail as I want. Also, this definitely doesn’t feel like the information is as much of a part of the label, because of the way the imagery forms a “frame” around the logo and blocking out the information on the sides.


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I also tested some art nouveau frames around the imagery. I felt this was a bit obvious and actually makes the label look quite old fashioned. Probably a little bit too old fashioned, actually. The imagery had to go even smaller to make space for the frame so this idea is a definite no.
Based on the different compositions I tested out, I definitely think that the first idea works the best for what the client wants, and is the most interesting. It also does have that “album cover” feel that the client was also interested in achieving.

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