Drink Packaging Inspiration

Although I don’t intend to design packaging for the beer (I’m focusing on just the bottle labels at the moment) if I have time I would like to create a nice packaging for them. I picked these examples because they are inventive. Some would be easier to produce than others. I need to keep in mind what will be easy and cost-effective for my client to produce, without compromising on the design.
“Ivan Maximov, a design student from Russia created packaging design and rebranding for the Mug pub, a chain of football pubs in Moscow.” (The Dieline)




“The idea was to  attract attention to and to make Miller the preferred brand among other six packs in the summer when beer consumption spikes. Miller is closely linked with music in Turkey.” (The Dieline)



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“Stranger & Stranger wine packaging delivers character and creative flair in a new series of wine label designs. These decorative paper sleeves wrap around wine bottles in a fashion inspired by prohibition-era packaging. Various ornate sleeves display a broad range of subjects spanning from quotes to recipes to vintage-style artwork. Unique packaging serves as a teaser for the consumer and lures them in to investigate what kind of wine is in the bottle beneath.” (The Coolest)



“Every year we create a limited edition product to mark Christmas and celebrate success with the people who support us to make it happen. After last year’s Absinthe, we went a bit ‘moonshine’ but more ‘snake oil’ and lo-fi (we think). Enormous fun was had writing all the ads for the bag as well as about 500 words on the bottle alone. Our favorites are ‘for reliable fire lighting and sterilising of wounds’.” (The Dieline)



“The concept “My Private Brewery” for BQB agency. Graphic by Dmitry Kzznetsov. Forming and visualization by Pavel Gubin.” (Behance)



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Pangaea (Behance)


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“Baba Yaga ‪Absinthe‬ packaging‬ designed by Hired Guns Creative. The bottle sleeve for Arbutus Distillery‘s newest product includes four inverted skulls hidden in the negative space made by the chicken-feet trees. Having all of the legally-required info on the sleeve freed us up to create the gnarliest front label ever: a wicked, toothy grin that uses two foils and embossed details on the teeth.” (Packaging of the World)



“To celebrate its first anniversary, Taft’s Ale House in the Over-the-Rhine neighborhood of Cincinnati releases Old Wooden Tooth – a limited-edition Russian Imperial Stout that has been aging in bourbon barrels since the ale house opened last year.” (The Dieline)


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Wicked Barrel Brewery, design by Stefan Andries





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