I searched through Behance and some other beer label inspiration blogs to see if I could find any inspiring labels for drinks. I want to see what is already out there and how I could make my labels a little different. I also looked at other type of drink labels too, as some of the designs make good use of the limiting shape of a rectangular label.
Nordic Lights Beer, branding by Ye Olde Studio.
Shadow Beer concept packaging designed by Zoey Chung.
Australia’s Bundaberg Mutiny Spiced Rum
Left Hand Brewing
Feest Noel, design by Anton Burmistrov
I chose these designs because I like the idea of a label being more of an image. Some of the labels have a traditional hand-made/hand rendered feel to them. Bespoke and handmade items are very popular at the moment, as the customer wants to feel like they own something specially crafted. I think a beer bottle should be no different. I like the idea of packaging that doesn’t look so mass produced, although it comes with its own difficulties if the design and packaging is complicated. The label signifies that the beer itself is hand crafted and made well, just like the label.