Beer Label Research

I bought a few different beer bottles in my local supermarket. I was looking for packaging that really stood out.

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The foiling on this bottle gives a sense of quality and tradition, as well as standing out. It still looks very subtle but is definitely eyecatching on a shelf amongst other bottles. The dark label stands out amongst some of the brighter ones.

 

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For a label that is mostly composed of text, the designers have somehow made this still look interesting by using a vintage feel and lots of different colours and sizes.

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The hand drawn feel of this label looks very traditional, especially when combined with the gold borders. This beer would appeal to an older generation of beer drinkers.

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This limited edition tiger beer label is so bright and colourful, it almost glows like a neon light. The illustration is so eyecatching and well done. The designer kept the beer bottle curved shapes in mind to create something that really fits the bottle well. It has almost been designed like a tattoo sleeve – which seems appropriate for the subject matter.

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The tiger and black cab labels look the most aesthetically pleasing, for different reasons. It is clear to see that the makers are trying to attract different audiences.

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I also found this stunning label on a trip to Amsterdam. Using the label information on the girl’s body as tattoos is a clever way to use the text in a more interesting way. I also like the way that the bottle shows the woman from the back on the reverse. The black and white is very eye catching and bold. Using colour wouldn’t be the right choice for this label.
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