Styles of Beer: Lager, Pale Ale and Stout

As my client wants to have labels produced for the three types of beer; lager, pale ale and stout, I decided to research the characteristics of each beer style.
“Lagers, from the German word “lagern” meaning to store, are made with a bottom or cold-fermenting yeast (Saccharomyces Uvarum  – see sidebar) that sinks to the bottom of the brew during the fermentation process.” (Beer Faq)
“Lagers generally
  • Include lighter-tasting beers
  • Tend to be highly carbonated or crisp
  • Tend to be smooth and mellow
  • Have a subtle, clean, balanced taste and aroma
  • Are served fairly cool (38 to 45 degrees Fahrenheit, 3 to 7 degrees Celsius)”(Dummies)
Client info:
Colours usually associated with lagers: yellow, orange, red. Bright colours.
Season: Summer
Other: not bitter hops, low on hops and malts (usually pale malts.)
Pale Ale 
“Ales, the oldest beers in the world, have been around thousands of years longer than lagers.” (Beer Faq)
“Pale ale has a fruity, copper-coloured styler. It originiated from England. Pale ales are robust beers that can be enjoyed with strongly spiced foods.” (Beer Store)
” Pale Ales are brewed with more lightly roasted “pale” malts, pale ales typically have a more equal malt-to-hop balance. The hops are definitely present, but fairly moderate.” (The Kitchn)
Client info:
Colours: Green, yellow. Muted/pastel
Season: All round
Other: medium malt/hop taste, pale malts. Colour of the ale is usually a light brown/yellow



“The word “stout” used to refer to strong beers way back in the late 1600s to early 1700s. These were stronger, full-bodied varieties of porters, usually called “stout porters.” Porters originated in London and became extremely popular among porters (which explains the name), since its flavor was so strong, it didn’t go bad as quickly, tasted great in the heat and was cheaper than other beers. Along with porters, “stout” was used to describe strong versions of all different types of beers. It still wasn’t it’s own style. In the UK, someone could use it to describe a strong pale ale (“stout pale ale”). As time went on, “stout” was only used to describe porters.” (Berghoff Beer)
“Stout features a rich, creamy head and is flavoured and coloured by barley. Stouts often use a portion of unmalted roasted barley to develop a dark, slightly astringent, coffee-like character.” (Beer Store)
Client info:
Colours: black, brown, purple. Dark colours.
Season: Winter/night
Other: Roasted/smoky/toasted. Rich taste. Colour is quite dark.

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